Research
Qualitative
(This kind of research is qualitative and uncovers the narrative behind a person’s actions. These insights are key to understanding who users are and why they are taking (or not taking) the actions in the experience.
One-on-One Interviews
Workshops
Focus Groups
Card Sorting
Collaborative Design
Quantitative Research
(This kind of research is quantitative and uncovers where certain actions and behaviors take place. The insights gathered in this research is key to understanding what users are doing and how they move through an experience.)
Usability Testing
Heuristic Analysis
Surveys
A/B Studies
Reporting
At the end of each research effort I create a deliverable (sometimes a bulleted list or an in-depth presentation document) that reflects the process of the study, key findings along with supporting quotes or visuals and recommendations on how to move forward based on what was learned and the goals.
UX Design
After research has been conducted and business requirements have been identified, I design experiences for specific users based on their needs and behaviors.
Wireframes
Prototypes
Sitemaps
User Flows
Customer Journeys
Visual Design
Design Research and Inspiration
Before sketching ideas I look for inspiration of examples that reinforce the strategy and goals of the project. Sometimes that's in the form of a style tile or a mood board.
Sketching
After deciding a visual direction I sketch with pencil and paper or sometimes on a whiteboard when working with multiple designers.
Creating the Design
Finally, I take to the computer to finish the designs. For interaction designs, I use Sketch, or Photoshop. For illustrations and graphics I use Illustrator and for print work I use InDesign.